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RB Sellars and Woolmark partner to champion Australian Merino wool
Australian Merino wool — long recognised as the world’s finest — is taking centre stage under a landmark partnership between two iconic homegrown brands.
RB Sellars and Woolmark have partnered to bring woolgrowers’ world-class fibre into a new performance-driven workwear range, as part of RB Sellars’ Australian Grown campaign celebrating the people, places and practices behind Australian-made quality.
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Machine Washable Wool
Machine washable wool brings together the natural performance of wool with the convenience of modern garment care. It retains the fibre’s recognised benefits such as breathability, thermoregulation, moisture management, odour resistance and biodegradability, while allowing safe laundering in domestic washing machines.
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Product Specifications
The Woolmark Certification Program covers yarns, fabrics and most articles of clothing, as well as bedding, carpets and upholstery. In addition, The Woolmark Company endorses products for wool care such as wool detergents and cycles on washing machines, dryers and irons as part of the Woolmark Wool Care program.
The Wool Lab Themes
Summit & Shelter
Create a dialogue between performance and protection for movement and rest. At the summit where the air is bracing, performance is governed by thermodynamic volatility. Merino wool’s natural resilience brings micro-climatic stability to the ascent and thermal restoration in stillness.
Product innovations
Wool Futures: Redefining Workwear
Wool Futures explores the next evolution of workwear and outerwear where natural intelligence meets modern outdoor labour. Designed for people working in the world’s most demanding environments, this concept reimagines professional uniforms through the lens of performance, adaptability, and purpose.
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Best detergent to use when washing wool
It’s time to wash your favourite item of Merino wool clothing. But which wool wash detergent should you use when machine washing or hand washing wool? A neutral, mild wool detergent will help to prolong the lifespan of your favourite wool sweater or any other piece of clothing.