The immaculate and the altered, the ethereal and the elemental: explore the dual nature of wool for design. Merino wool’s rare combination of natural finesse and versatility opens the possibilities to create garments that perform across contexts, from forward thinking fashion to utility-driven essentials.

Create a dialogue between performance and protection for movement and rest. At the summit where the air is bracing, performance is governed by thermodynamic volatility. Merino wool’s natural resilience brings micro-climatic stability to the ascent and thermal restoration in stillness.

A balance of craft and elevated rebellion, Gen K connects past and future through the visual language of depth and form. With fine gauges and sculptural volume, explore knitwear that mediates tradition and modernity. Heritage stitches are reinterpreted with technical precision, harnessing the wool fibre’s natural capacity for variation in weight, texture and artistic expression.

Celebrate the bond between body and environment. Inspired by the Japanese Buddhist principle of Esho Funi, explore Merino wool as a symbol of the connection between an individual’s subjective life and their surrounding environment. Craft garments and interiors from Merino wool and wool blends that reflect and influence our movement through life, both in what is worn and the spaces we inhabit, drawing on wool’s innate qualities: comfort, sound absorption, temperature regulation and versatility across design categories.

アメリカ発のスポーツブランド・アンダーアーマーの日本総代理店であるドーム株式会社が、ウールと合成繊維を組み合わせ「UAウール」を開発。高いストレッチ性を維持し、ウールの特性である吸放湿性も両立された次世代のパフォーマンスウェアは、過酷な状況下でも汗冷えによる体力消費を軽減し、最大限にパフォーマンスを発揮したいアスリートの願いを実現させました。

Discover RB Sellars’ Australian Merino wool collection with Woolmark, designed for work, movement and comfort outdoors.