Merino wool steps onto the 2025 US Open court with tennis icon Venus Williams. In a custom LUAR x Woolmark tennis kit blending high fashion, elite sport and natural performance, one of tennis’ most-loved players meets a widely-loved fibre.
Venus Williams challenges conventional tennis wear in a Merino wool-rich elite performance kit designed for sport and style. Created by International Woolmark Prize finalist, LUAR, the kit features six pieces that tap into the natural benefits of the Merino wool fibre: breathability, moisture management, comfort and thermoregulation.
From first serve to final point, the LUAR tennis kit, made in collaboration with Woolmark-certified supply chain partners, includes:
- Look 1: A striking black knitted Merino wool-rich mesh dress, crafted for on-court performance styled with the LUAR Unbutton Track Jacket.
- Accessories: A water-resistant messenger bag crafted from 100% Optim™ wool, combining utility with elevated design plus a wool hat and scrunchie to complete the look.
- Look 2: A beige Merino wool-rich two-piece knit skirt and top, designed for off-court comfort and press appearances.
Each piece is designed to deliver comfort and performance on- and off-court, combining high-level sport functionality with modern design.
"We will continue our commitment to wool because we see its strengths: tech, versatility and legacy. It’s why Venus chose wool for her US Open kit — the fibre’s natural performance qualities make it ideal for athletes, while its elegance translates seamlessly into fashion."
- Raul Lopez, LUAR
LUAR will be dropping a tennis capsule inspired by Williams’ looks in late 2025. Keep an eye out on luar.world to shop the looks.
