Tennis icon Venus Williams made her US Open return in a groundbreaking Merino wool performance kit designed by LUAR in partnership with Woolmark. The collaboration brings together high fashion, elite sport, and natural performance innovation to challenge conventional expectations of both tenniswear and wool.

Olympic diving champion and entrepreneur Tom Daley has teamed up with Woolmark as its newest ambassador to launch a wool knit kit, sparking a fresh wave of wool enthusiasts to embrace their craft and pick up their knitting needles.