Be conscious, buy wool
100% natural, renewable and biodegradable, wool is the responsible choice for conscious consumers. That’s why it’s an integral part of many designers’ sustainability mission. Support their mission, shop their vision.
Plastic-free investment pieces
Plastic-free investment pieces
Fashion has a plastic problem and you have the power to change it. Detox your wardrobe and choose wool for plastic-free fashion.
Environmental edit
Environmental edit
Discover the future of sustainable fashion with these Merino wool pieces designed to last a lifetime.
Plastic-free performance
Plastic-free performance
We workout to make ourselves healthier, stay in shape and release stress. But did you ever stop to think about the impact your gym gear could be having on the environment?
Move in Merino
Whether you’re buying a bicycle for the first time, dusting off those sneakers or keeping commuter hygiene up, here’s the latest must-have Merino wool for cycling, activewear and commuting.
Cycling
Cycling
Whether you’re cycling for exercise or changing your daily commute, discover why Merino wool is you go-to riding partner.
Face masks
Face masks
The latest essential item that’s reusable, washable, breathable and soft on skin.
Activewear
Activewear
The ultimate edit for high performance wool activewear, find your perfect workout wear from base-layers to accessories.
Create comfort at home
Now, more than ever, your home has become your sanctuary, a place to feel cosy, comforted and safe. Invest in quality when it comes to your home and select luxurious wool throws, rugs and comfort wear.
Carpets
Carpets
Clean the air with some luxe wool carpet underfoot. By choosing wool for carpet, you can improve the indoor air quality of your home.
Home
Home
It’s time to make your home as cozy as can be with luxurious wool throws and plush wool carpets.
Craft
Craft
From Superfine Merino wool knitting balls to weaving frames and split ring markers, shop everything you need for DIY craft.
Shop sustainable luxury
Merino is the slow fashion champion, the world’s most technically advanced performance fibre and your go-to for all occasions. Invest in quality, invest in wool.
Womens
Womens
Find your perfect commuter short, wool loungewear and little black dress on our luxurious women’s wool edit.
Mens
Mens
Whether you are on the lookout for your next favourite sweater or high performance cycling jersey, our men’s wool edit will tick all the boxes.
Accessories
Accessories
Need a wool face mask or a new winter scarf? Shop our edit of wool accessories, from neck gaiters to slippers.
