Your browser is not fully supported. Please upgrade your browser.


Getting Hygge with it

From super soft knitwear through to your shoes and socks made from wool, dressing comfortably just got even more stylish with this go-to Soft Clothes edit. Snuggle down at home with the softest, stretchiest Merino wool clothes. 

Dress like a Dane

Hygge (pronounced hoo-guh) is all about cosiness and comfort – two things which come naturally to your favourite Merino wool clothes. It’s also about happiness, slowing down and enjoying life’s simple pleasures. Soft on skin, highly breathable and easy to care for, this is your no-fuss wardrobe which feels like a big warm hug or hot cup or cocoa on a snow day.

The classic track-pant and hoodie, or sweats, is the global winner for world’s most comfortable outfit. Luckily, they’re no longer purely reserved for early-morning runs, with brands such as TracksmithNinety Percent and McIntyre Merinio offering a modern take on this classic. And the best thing is that those made from Merino wool will naturally resist the build-up of odour, so you can still pound the pavement then head for brunch without a change of outfit.

The wool sweater is certainly nothing new, but now makes more regular appearances than just at grandma’s house for Christmas lunch. Here, we see a modern mock neck from NN07 and Colourful Standard's refined-yet-casual crew neck jumper that subtly moulds itself to your body. 

Want a better night's sleep? Did you know wool has been scientifically proven to soothe you to sleep faster and for longer? Snuggle up with Dagsmejan's Merino wool sleepwear, for the softest, most comfortable sleep you would usually dream about.

Tips and tails are also not forgotten when comfort and cosiness is on the mind. Pull on a chic beanie from Pringle of Scotland which recrates the brand’s famous designs and pull up some winter warmers with your everyday Merino socks from Wilderness Wear, which pair perfectly with Neeman’s Merino wool loafers - sore feet be gone.

Cosy, comfortable and casually chic – let’s get hygge.