Your browser is not fully supported. Please upgrade your browser.

スキップする
Performance

Your chance to own Western Rise’s Limitless Merino Wool Shirt


An increasing number of brands are turning to Kickstarter to not only raise much-needed funds but also gain all-important customer feedback. Following the success of an initial crowdfunding campaign, US-based outdoor and lifestyle apparel brand Western Rise is at it again, this time launching its Limitless Merino Wool Shirt on the popular website.

Western Rise, creators of the next generation of men’s performance apparel for the outdoors, travel and every day, has partnered with The Woolmark Company to develop a high-performance, comfortable Merino wool shirt designed for every day wear. The Limitless Merino Wool shirt seamlessly blends comfort and style, combining the look of a traditional button-down shirt with the highly technical, odour resistant, temperature-regulating attributes of Australian Merino wool.

In 2018, Western Rise achieved mass success with a crowdfunding campaign for The Evolution Pant which garnered support from more than 3700 backers and raised more than $600,000 in 30 days, earning it a spot in the top 1% success rate of all Kickstarter campaigns. It was the most funded technical pant in Kickstarter history since the platform’s inception in 2009.

The new Limitless Merino Wool shirt is currently available to early adopters exclusively on Kickstarter, with a campaign that allows consumers to support sustainable fashion produced at an environmentally friendly factory. By giving their support, early Kickstarter backers will receive the shirt at a special discounted price until May 15; it will retail for $129. Within 45 minutes of its Kickstarter launch, the Limitless Merino Shirt reached its target, proving the popularity of both Western Rise and Merino wool.

Designed to be versatile and functional, The Limitless Merino wool shirt leverages the natural performances benefits of Merino wool to eliminate the need to change in between activities. Unlike synthetic fabrics, Merino wool transfers moisture vapour and absorbs odour molecules from sweat, allowing the shirt to be worn multiple times before washing. Merino wool is an extremely durable, breathable and active fibre that reacts to changes in body temperature allowing the wearer to move seamlessly from one activity to the next. The ultra-fine, 100% natural Merino fibres were sourced from Australia, the leading producer of 90% of the world’s fine apparel wool.

Performance

ウールでエクササイズする6つの理由

人類最古の高機能繊維であるメリノウールは、世界で最も技術的に進化した繊維のひとつでもあります。メリノウールが衣料になると、ウールの生来のメリットにより「第二の皮膚」のように機能します。以下がワークアウトするときにウールを着用すべき6つの理由をご紹介します。
Read more

“Our goal with the Limitless Merino Wool shirt was to recreate the magic of our Merino wool T-shirts in a classic button-down that could be worn for the outdoors, travel and everyday use,” said Western Rise Co-founder/Creative Director Will Watters. “We love Australian Merino wool because it’s soft, odour resistant and temperature regulating. With the help of The Woolmark Company, we were able to find a luxuriously soft, engineered knit fabric that blended Merino wool and quick-dry polyester. This created a shirt that can stretch in every direction, is incredibly comfortable and can be worn for days without being washed.”

Latest News
21 6 2021
Performance

Tennis great Andy Murray competes in Merino wool

21 6 2021
Tennis great Andy Murray competes at Wimbledon this summer in a Merino wool performance kit developed by AMC in collaboration with The Woolmark Company.
30 9 2020
Performance

Vivobarefoot x Woolmark launch no-sock Merino wool shoe

30 9 2020
Shop the latest sustainable shoe from Vivobarefoot. Made with super soft Merino wool, these shoes are the ultimate bare foot comfort for your everyday.
07 9 2020
Performance

Tracksmith delivers the best gear for your run commute

07 9 2020
Looking to avoid public transport? Here’s everything you need for your run commute, thanks to Woolmark, Tracksmith and Merino wool.
12 8 2020
Performance

Wool footwear

12 8 2020
From wool slippers and UGG boots to wool sneakers, trainers and leisure shoes, wool footwear offers comfort, performance, breathability and odour resistance for men, women and kids.